Engelsk text. Contents: The parent companies and SAS’ pre-history; 1946: The magic moment; How SAS was formed; The inaugural - and first across the Atlantic; The era of a shrinking globe; All airline operations under one roof; Glamour in the air; The shortcut over the North Pole; Competition and cooperation; Service gives SAS its image; Marketing and PR all over the world; Domestic; From propeller to jet; Cargo - more than just suitcases; Win or lose; The Businessman’s Airline; SAS Presidents and Board Chairmen; Deregulation and attemted alliances; SAS design through 50 years; Returning to core business; Behind the scenes; Customer values and SAS in the future; New technology.

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