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Publishers, Readers, and Digital Engagement.

Publishers, Readers, and Digital Engagement.

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Martens, Marianne.
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London, Palgrave Macmillan, 2016. 8:o. xix, 226, (1) pp. Illustrated. Publishers decorated boards. As new.

450 kr

New Directions in Book History. First edition. Contents: Introduction; A Brief History of the Field; Branding Books, Branding Readers: Marketing to Teens in the Digital Age; From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor; TwilightSaga.com (2009-12): Fandom and the Lifespan of a Corporate Fan Site; Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009-2012); Conclusion; Methodological Appendix; Index.

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