First edition. Contents: Introduction (Local Media, Commercial Media; The World That Newspapers Made); A New Newspaper Model ('More news, more advertisements, more paper, more prints'; Readers Become Customers; Newspapers Remake Their Cities; The Objectivity Questions); Making Metropolitans (Advising Women; Defining the Working, Middle, and Upper Classes; Teaching Technology; Toward a Mass Audience; Shaping Modern Men and Women); Building Print Community (A Concerned Public; Inside the City's Many Spheres; Hardened Hearts and 'Human Interest'; Middle-Class Cosmopolitans; An Urban Brand); Connecting City, Suburb, and Region (Building the Suburbs, Selling the Dream; Writing for Suburban Subscribers; Reading Suburban Newspapers; Newspapers Define the Region); Nationalizing the News (Finding Milwaukee's Place; Shared and Syndicated News; Newspapers Nationalized; Chains and Big-Budget Features; Striking a Balance); Epilogue; Acknowledgements; Appendix; Notes; Index.