Text in English & Dutch. Unique study of the design of clay pipes in the period from 1830 to 1940, based on the rare catalogues of the producers. Contents: Preface; The clay pipe from a historical perspective; The phenomenon of the catalogue; The firm of Blanc-Garin as a starting-point; Gambier as a counterpart; A wholesaler's catalogue; The Fiolet catalogue; A Belgian rival; French figural continues; New firms become manifest; The Dutch branch; A local assortment; The French decline; Catalogues from the French region; The poster as aa new medium; Early English catalogues; Goedewaagen versus Van der Want; The Franco-Belgian border region; The Westerwald joins in; From clay to ceramics; Rivals from Manchester; The catalogue becomes a folder; The last printed manifestations; Conclusions and afterword; Dutch text; Index.