SOAS studies in modern and contemporary Japan. First edition. Contents: Introduction: Japanese Literature and the Survival of the Useful; Mass-Produced Must-Haves: The Enpon Boom, Cultural Inflation, and Advertising Battles; Reading Beyond the Lines: Young Readers and Wartime Reading Practices; Murder He Wrote: Textbooks, Visual Adaptations, and Critique Policière in Natsume Sõseki's Kokoro; Authorship and Loose Canons: Media Mix, Visual Adaptation, and Literary Success; Literary Ambulation: Tourism, Author Worship and Hunting for the past; Conclusion: Copyright, the Commons, and Guardians Against Gridlock; Notes; Bibliography; Index.